Danube Properties is known for its big outdoor campaigns across the city, including the prancing woman in the red dress. Now the group has taken its branding to the skies.
The 1% Man on SpiceJet
Danube has launched branding on the livery of Indian airline SpiceJet with the tagline "1% Man – Rizwan Sajan", referring to the group's Founder and Chairman. The Danube Home LinkedIn account posted a video of the branding on the side of the aircraft, showing the whole application process and the finished result.
The caption read: "Our founder and chairman, Rizwan Sajan, a.k.a the 1% man, is now taking over the skies! From humble beginnings to becoming an icon and inspiration to all, we are so proud and honored to be led by such a visionary leader. Onwards and upwards!"
The livery features Sajan's name and title alongside a large image of him, the Danube Properties logo and further details, all underscored by the words "1% Man" in a red box.
A Campaign Built on 1%
The 1% theme ties in with the recent launch of Eleganz, whose advertising similarly promotes the 1% monthly payment plan after the down payment.
Danube has been on a roll with branding. As well as taking over outdoor media across the UAE, it has partnered with several brands on branded residences and recently announced a collaboration with Fashion TV on a new home décor collection.
Source: Campaign Middle East
