Leading private developer Danube Properties on Tuesday expanded its portfolio of branded residences with the launch of the ultra-luxury tower Fashionz, in partnership with FashionTV, as demand for high-end and branded homes continues to lead the local market.

The Tallest Tower Announced in JVT

Located in Jumeirah Village Triangle (JVT), the tower has more than 700 apartments across 65 floors, each designed to reflect the glamour of FashionTV, with prices starting at Dh850,000. It is the tallest tower announced so far in JVT.

According to real estate consultancy Savills, Dubai ranks first globally for branded residences, attracting a wide range of domestic and international buyers. Rizwan Sajan, founder and chairman of Danube Group, said branded products will remain in demand in the UAE, especially in Dubai, given its high quality of life. "Demand for branded apartments will keep coming in," he said.

Classy, Fashionable Design

Sajan said the project will look and feel very classy and fashionable, with a lobby and interiors featuring artistic, unique products, bringing glamour and luxury fashion into real estate.

The tower will offer more than 40 facilities and amenities, including a FashionTV gym, a FashionTV rooftop bar with a swimming pool, FashionTV restaurants and cafés, a Zumba and dance studio, meditation zone, trampoline park, fashion ramp, padel court, skating rink, outdoor chess, fashion school, outdoor cinema, table tennis, cigar room, Japanese garden, business centre with meeting space, doctor on call and snooker zone.

"Our brand is all about luxury, elegance, and beauty, and we believe that Fashionz will embody those qualities, creating a truly unique living experience for our residents," said Maximilian Dennis Edelweiss, CEO of FashionTV. Anis Sajan, vice-chairman of Danube Group, is confident Fashionz will surpass buyers' expectations.

A Strong Pipeline

Danube Properties launched five projects last year, Pearlz, Gemz, Opalz, Petalz and Elitz, with 2,099 homes worth more than Dh2.05 billion, all sold out amid strong demand for affordable luxury. With Fashionz, its portfolio includes 22 projects and 10,713 units.

The chairman said Danube has always delivered on time. "After the pandemic, we launched six projects in 2022 and many of them are ahead of schedule in terms of deliveries. Since we source material from our subsidiaries, we deliver on time, if not ahead of schedule," he said.

Source: Khaleej Times