UAE: JioStar, a leading global media and entertainment company whose flagship channels include Star Plus, Colors TV and Asianet, has partnered with Danube Properties across India and the Middle East for the newly launched season of the Hindi reality show Bigg Boss.
Access to a Massive Audience
Building on JioStar's track record of connecting brands with the Indian diaspora, the partnership gives Danube Properties access to Bigg Boss's exceptional reach. Hosted by megastar Salman Khan, the show delivers strong viewership and high audience engagement year after year, making it a powerful platform for brands to engage diverse audiences. JioStar remains a leading choice for brands looking to reach Indian consumers and beyond.
As the co-powered-by sponsor of Bigg Boss 19, Danube Properties is aligning with JioStar's major media properties to spark interest among Indian investors in Dubai's booming real estate sector, both in India and across the Middle East. JioStar's measurable, results-driven approach uses integrated marketing to deliver smarter, more precise targeting, making it a preferred advertising platform for brands seeking depth of reach.
What the Partners Said
"Bigg Boss 19's scale is undeniable as it's a high-energy fusion of drama and star power. We're confident this collaboration will capitalize on the show's immense popularity to connect with a diverse audience in India and South Asians in the Middle East. At the helm of this association, the JioStar Middle East sales team has been a driving force in facilitating this association that brings strategic value to Danube, JioStar, and the Indian audiences," said a JioStar spokesperson.
Rizwan Sajan, Founder and Chairman of Danube Group, agreed: "Bigg Boss has always enjoyed immense popularity among Indian audiences worldwide, and in the Middle East, its appeal goes far beyond the Indian subcontinent. Even Arab viewers are tuning in with great interest. I believe this year's season is set to top the charts like never before."
Indians currently make up the largest share of real estate buyers in Dubai, underlining the growth potential of this segment. JioStar's Middle East team continues to deliver integrated marketing solutions backed by robust audience insights, helping brands engage high-value consumer markets.
About JioStar
JioStar is a leading global media and entertainment company at the meeting point of compelling content and innovative technology, reimagining how audiences consume entertainment and sport. Its television network and streaming service together reach more than 750 million viewers every week across geographies.
About Danube Properties
Danube Properties, the real estate arm of Danube Group, is Dubai's fastest-growing developer. Since its launch in 2014, it has introduced 35 projects, 18 delivered ahead of schedule and 17 under construction. The company is known for its 1% monthly payment plan, fully furnished apartments, more than 40 lifestyle amenities and on-time or early delivery.
