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Danube Properties has launched its My Dubai, My Home campaign to promote homeownership and lifestyle in the emirate.

Dubai, UAE, August 29, 2022: Danube Properties, the UAE's pioneer in affordable property development and one of its most dynamic private developers, has launched a major marketing campaign, My Dubai, My Home, with 11 social media influencers, delivering a powerful message about why people should relocate to Dubai, settle down and buy their dream home. The campaign promotes homeownership and healthy living in Dubai, presented as the best place to live, work, do business and enjoy life.

Why Now

People anywhere in the world can now buy a home with minimal investment, obtain long-term residency, settle in Dubai and pursue opportunities easily. Developers such as Danube offer a 1 percent monthly payment scheme to foreigners, residents and UAE citizens that makes buying easier than ever.

The campaign extends Danube's vision of attracting millennial expatriates, both those already in Dubai and those moving from abroad for a healthy lifestyle, drawn by new labour laws, excellent infrastructure, safety, strong leadership and the post-Expo boom. The government has introduced reforms encouraging foreigners to move to Dubai and take advantage of its world-class infrastructure, sound regulation that protects foreign investment, and healthy lifestyle. This is the time to move to Dubai for business, work and living.

Featuring 11 influencers, the campaign highlights easy home buying, healthy living and abundant opportunities in employment, start-ups, business and entertainment, to encourage more families to buy homes in Dubai.

What Danube Said

"The whole purpose of earning a living is to enjoy life. Dubai is the best place in the Middle East, Africa and Asia and one of the best places in the world to live, work, do business and enjoy life. We at Danube Properties have converted thousands of tenants into home owners through our industry-leading and trend-setting 1 percent monthly payment scheme, so that more and more families can become home owners and landlords," said Mr. Rizwan Sajan, Founder and Chairman of Danube Group.

"My Dubai, My Home campaign is part of our corporate social responsibility to help our largest stakeholders – the UAE residents and future home buyers – buy and own their homes in the UAE, without having to spend a fortune and through a 1 percent monthly payment. As a developer, we undertake the risk of paying the contractor as per our construction schedule, while the customers keep on paying 1 percent per month.

"My Dubai, My Home is a campaign that is aimed at encouraging tenants to buy homes and foreigner to relocate and acquire home – to become part of Dubai's success story – like some of us."

Stories of Success in Dubai

The campaign tells the stories of how 11 influencers found success in Dubai and made their mark in their fields. Rizwan Sajan is himself a perfect example: a young man from Mumbai with a burning desire to succeed, who came to Dubai, took a job selling building materials, worked his way up and went on to build his own company.

The influencers, Mo Vlog, Jumana Khan, Nina Ubhi, Ahmed Mokbel, Saadiq, Chef Kelvin Cheung, Ahmed Haffar, Virdah Khan, Ritu, Rinki Pamnani and Vlada, are young millennial stars of the city who have made names for themselves, and Danube is proud to work with them. Danube is also running contests on its social media channels, with lucky winners receiving return air tickets to their home countries.

Kavya D'souza, Head of Creative Content and Strategy at Danube Properties, said: "As someone who's new to Dubai and is constantly looking at creative ways of innovative storytelling, watching the success stories of individuals from different nationalities who've found their home in Dubai and are making waves in their respective fields was a compelling story that was waiting to be told.

"The campaign My Dubai, My Home was the result of an effortless amalgamation of the journeys these personalities have had in making Dubai their home along with Danube Properties' longstanding lineage of helping people realize their biggest dream of investing and owning a home in Dubai.

"I am hoping that our 'My Dubai, My Home' campaign helps fuel ambition and grit amongst many other expats in Dubai who are looking to find their home in this city of opportunities because with Danube Properties it truly is not a distant dream!"

Danube Properties has launched 17 projects with a development portfolio worth Dh6.65 billion and 8,272 units, all sold out.

Danube Project Development Factsheet